When small businesses start up, their focus is often on how to get their first group of customers through the door. They may also rely on traditional forms of advertising, such as print advertising and coupon mailers or large signs on the side of the road. They may believe that since they know they provide a good product or service, it is only a matter of time until customers find their way to them.
While this strategy can bring in a trickle of business, there is a better and easier way. Small businesses should consider the huge market of online possibilities. No small business, no matter how new, should ignore this huge market.